Latin music gains share in US audio streams as English-language content declines

Bad Bunny Olivia Dean BTS Tame Impala Zara Larsson

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Luminate reports that English-language music accounted for 86% of US on-demand audio streams in Q1 2026, down from 88.1% the prior year, as Latin and other non-English music gained share.

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Music Ally 24 JUIN, 12:30 Non lu

Luminate data: US market diversifying away from domestic and Anglophone music

Music Business Worldwide 25 JUIN, 16:26 Non lu

English-language share of US audio streams fell in Q1, says Luminate, as Latin music gained ground driven by megastars like Bad Bunny

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