BE:FIRST is marking its fifth anniversary with the release of its fourth album, 'BE:4U,' accompanied by the energetic music video for 'NOW U KNOW.' The group also unveiled the single 'BRUCE WAYNE' featuring Flo Milli and ATL Jacob, while 'Missing' topped the Japan Hot 100, signaling a resurgence of summer-themed hits. Additionally, SKY-HI and BE:FIRST have joined the Recording Academy as Grammy voters, underscoring their growing international influence.