HUNTR/X is gaining widespread attention through a series of multimedia collaborations, including action figures with interchangeable faces, a 3D puzzle inspired by the band's lead singer, and a Nerf toy line based on their demon-fighting theme. The group has also been nominated for the 2026 MTV Video Music Awards alongside major K-pop acts, and its member REI AMI featured on a Shark Week anthem with Ken Jeong. A collectible Little People set further expands the band's fictional universe, portraying HUNTR/X and Saja Boy in miniature form.