Maluma is expanding his global presence with a 2027–2028 world tour announced in partnership with Fénix Entertainment, while also focusing on regional initiatives, including a relief effort for the Colombia earthquake and a new tropical hit, 'Loco X Volver,' which reached number one on the Tropical Airplay chart. He has also revealed a new management team led by Katherine Florez, confirmed his return to his roots in Medellín for creative inspiration, and expressed a shift in artistic direction by stepping back from collaborations with American artists.