Pitbull is making headlines with the announcement of his 14th studio album, 'Pitcoin,' and a successful 'I'm Back' tour that grossed $25 million in its North American debut. He also attempted a Guinness World Record for the largest gathering of people in bald caps at BST Hyde Park, where he performed alongside K-pop group Ateez and Lewis Capaldi, while his 2009 hit 'On the Floor' re-entered the Billboard charts due to a viral scene in the film 'Off Campus'.