Young Thug has been active in public discourse, responding to comments about his relationship with Rich Homie Quan, advocating against gun violence in Atlanta, and encouraging youth to read the Bible during a community event. He has also launched a new initiative called Primal to support artists in building independent businesses, while promoting a shift away from traditional marketing. Meanwhile, his label YSL Records partnered with Mega Millions Music for a special promotion with Yume, and he expressed gratitude to Brain Steel during a concert following Lil Durk's acquittal in a murder-for-hire trial.