Yungblud delivered a standout performance at Lollapalooza, where he joined The Smashing Pumpkins and Olivia Rodrigo for a surprise set, later giving his guitar to a fan and engaging with the crowd at his own festival, Bludfest. Amid controversy over 'industry plant' accusations, he received public support from SZA, Scott Ian, and Brian Molko, who praised his authenticity and even suggested him as a lead for a Placebo biopic.