How adidas Home of Soccer turns sport and music into community

Ninho La Mano 1.9 Bilouki WIXO & LA2S VEN1 PinkPantheress Larry June DJ Lloyd

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In short

adidas ouvre des hubs communautaires dédiés à la Coupe du Monde 2026 à New York et Toronto, proposant des événements gratuits, de la musique en direct et des moments de rassemblement pour les fans.

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How adidas Home of Soccer turns sport and music into community

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