BTS's ARIRANG tour and album have driven HYBE to record revenue and a return to the Billboard 200 top 10, while the group announced they will not submit music for the 2027 Grammy Awards amid the introduction of a new Asian Pop category. Tablo responded to the decision, and Jung Kook received an emotional birthday serenade from bandmates and ARMY during a concert. The group is also bringing an immersive experience titled 'BTS The City Arirang' to New York.