Park Bo Gum is set to return in the second season of "The Village Barber" alongside Lee Sang Yi and Ko Kyung Pyo, with teasers showing the cast as part-timers and a licensed hairdresser. He has also been named a global brand ambassador for Gucci and will host the 2026 MAMA AWARDS as its first-ever ambassador. Separately, he reunites with his "Love in the Moonlight" co-stars for a variety show marking their 10-year friendship, and releases a duet with Cha Ji Yeon for the film "David."