BEN plg is emerging as a leading figure in French rap, with his new album featuring tracks like 'Histoire sans fin' and 'Toujours un gamin,' exploring themes of mental health, personal growth, and life's turbulence. The artist has also expanded his presence beyond music, lending his voice to LOSC and announcing a simultaneous release of his album and a footwear collaboration. His work continues to draw attention through both critical acclaim and cultural crossover.