BLACKPINK continues to expand its global influence through multiple collaborations and high-profile appearances, including Lisa's World Cup-related activities and a gaming collection with Razer inspired by their 'DEADLINE' era, while Jennie and Jisoo feature in prominent fashion editorials and performances. The group's 'How You Like That' music video has also achieved a historic milestone by surpassing 2 billion views, becoming the first K-pop choreography video to do so.