Jack Osbourne is managing multiple projects tied to his father Ozzy Osbourne's legacy, including overseeing the upcoming Ozzy Osbourne biopic, promoting the 2027 one-day Ozzfest event, and addressing public reactions to the use of an AI-generated avatar of Ozzy. He has also emphasized the inclusive and accessible nature of the biopic and called on fans to contribute stories for an Ozzy Day celebration. Meanwhile, he and his mother Sharon have defended the AI avatar project against accusations of being a 'cash grab,' asserting their personal connection to Ozzy's legacy.