Justin Bieber is set to co-headline the halftime show of the 2026 FIFA World Cup Final alongside Shakira, Madonna, BTS, and Burna Boy, marking his first appearance at the event. His song 'Everything Hallelujah' saw a 240% surge in streams following the announcement, and he also debuted his SKYLRK sneakers at Fanatics Fest, which was curated by Jay-Z, Drake, and Don Toliver.