Kai Cenat has expanded his influence beyond streaming by launching VIVET's first fashion collection and announcing Lizzo as an instructor for the upcoming 2026 Streamer University, while also engaging in public exchanges with figures like DDG and Soulja Boy, and facing legal issues involving his bodyguard. Meanwhile, he has continued to draw attention through confrontations, collaborations, and viral moments, including a stream with Tyla and a diss track targeting fellow streamers.