Ludacris is actively promoting new music and live appearances, including the release of the single 'Real Hustla' with GloRilla and the music video for 'Pull Over,' which revisits his 2000s style. He is set to headline events at the Cannes Lions Festival and the NBA Crossover Concert Series during the 2026 All-Star Weekend, while also making appearances at the 2026 American Music Awards in Las Vegas.