Scooter Braun has stepped down from the HYBE board but will continue in an advisory role, while also remaining involved in new ventures such as swsh, a platform aiming to convert fan-recorded live performances into data, backed by Braun and Guy Oseary. Braun has reflected on the public backlash he faced following his involvement with Taylor Swift, stating the controversy transformed him into a 'villain' overnight, though he maintains he does not know Swift personally.