Snoop Dogg is expanding his entertainment presence through multiple ventures, including launching an ice cream brand with a high-paying tasting role, collaborating with Blippi for children's music, and hosting the 2026 MTV Video Music Awards in Los Angeles. He also features on Beenie Man's chart-returning single and is involved in a biopic about The Notorious B.I.G., where his son SwayvoTwain portrays the rapper. Meanwhile, he joins Moonbug Entertainment's new children's music initiative.