The Game has been in the spotlight for his upcoming Verzuz battle with YG, during which he reflected on his past connections with Nipsey Hussle and reaffirmed his loyalty to Los Angeles amid ongoing tensions involving Kendrick Lamar. He also released a new track titled 'Red People' with YG and announced a collaboration with Kanye West for his first 'Gangsta Grillz' mixtape, while simultaneously promoting the Air Jordan 1 High OG 'Love The Game' shoe inspired by Michael Jordan's retirement.