Westside Gunn is promoting his upcoming album Heelmatic, highlighted by the release of the track 'Zilla' and a preview of a Saucony collaboration with a Spider-Man theme. He has also been involved in multiple collaborations, including with Sonnyjim, Smoke DZA, and Curren$y, while addressing past rumors about a rift within Griselda and commenting on his Off-White hoodie experience at Costco.