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Overview
The 2026 Billboard Latin Music Week highlighted cumbia and Latin urban sounds through performances and reflections by artists including Maluma, Becky G, Fuerza Regida, and Ryan Castro, with Becky G also participating in a mental health event and a film project. The week featured industry discussions, a curated playlist, and tributes to Colombian musical heritage, including a homage to Totó La Momposina at the Villes des Musiques du Monde festival.
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