Peso Pluma is prominently featured in multiple 2026 FIFA World Cup-related cultural events, including performances at the Adidas opening watch party in Los Angeles and appearances in pop-up activations in New York and Los Angeles. He is also nominated for top honors at the 2026 Billboard Latin Music Awards and has collaborated with artists such as Don Toliver, SZA, and PinkPantheress. Additionally, he has announced a mutual separation from Kenia Os while continuing to celebrate Mexican cultural pride through music and global partnerships.