Peso Pluma is featured in multiple promotional events tied to the 2026 FIFA World Cup, including performances at adidas pop-up events in New York and Los Angeles, and a scheduled appearance at the opening watch party in Los Angeles. He also performed alongside Don Toliver and SZA at a sold-out Madison Square Garden show, while publicly confirming his separation from Kenia Os. His involvement in global World Cup-related music initiatives highlights his growing international presence.