Grupo Frontera headlined the Coca-Cola Flow Fest in Mexico City alongside Anuel AA, Ozuna, Kali Uchis, and Tito Double P, marking a major moment in regional Mexican music. The group also launched their independent label, BorderTown Records, in partnership with The Orchard, and joined Fuerza Regida on a stadium tour following their AMAs 2026 nomination for Best Album.