Peso Pluma is making significant cultural and musical strides in 2024, appearing at New York Fashion Week, leading the 2026 Billboard Latin Music Awards with 17 nominations, and participating in major World Cup-related events including a performance at the Adidas 2026 World Cup Opening Watch Party in Los Angeles. He has also collaborated with brands like Taco Bell and adidas, and performed alongside artists such as Don Toliver, SZA, and Kenia Os, with whom he recently announced a mutual breakup. His presence is central to the growing wave of Latin music tied to the upcoming 2026 World Cup.