The Zac Brown Band has been active across multiple platforms, performing at high-profile events including the FIFA World Cup semi-final half-time show in Dallas and the UFC Freedom 250 event, while also launching a new tour and a residency at the Sphere, where they reflected on pushing creative boundaries. Their recent performances and collaborations helped re-enter the Billboard Hot 100, and they celebrated with a fan giveaway of free cruises at a concert in Fenway Park.