The Zac Brown Band has recently been involved in multiple high-profile events, including giving away free cruise vacations to fans at a sold-out Fenway Park concert and performing 'Chicken Fried' at the FIFA World Cup semi-final half-time show in Dallas. They also returned to the Billboard Hot 100 following a July 4th performance boost and are promoting a new tour and Sphere residency, while honoring Mac McAnally's tribute to Jimmy Buffett. Additionally, the band performed at UFC Freedom 250.